Tracy has a rare and powerful blend of passion, professionalism, and patience combined with the unique aptitude required to deeply understand and masterfully construct an enhanced, striking and simple to understand strategic value proposition, which she did for my company, Corent Technology. With 20+ years of senior management experience in Fortune 500 and start-up companies, I can readily affirm that Tracy’s intellectually engaging questions and her no-nonsense interactive style make her an invaluable resource for both established corporations and entrepreneurial endeavors looking to cogently articulate their company’s core business model and value proposition.
Feyzi Fatehi
Corent Technology
When entrepreneurs, marketing specialists and brand agents need to distill down their value proposition and otherwise isolate EXACTLY and PERFECTLY the who, what, how and why of their product or service and communicate it efficiently and effectively, they have two choices. They can either slog through startup blog after entrepreneur guide after business plan book after online workshop after eBook and still produce defective, useless, non-actionable messaging. Or, they can work with Tracy Kwiker and in just a few short hours, co-create a messaging solution that is accurate, relevant, and compelling.
Christopher Warren
JITGA
Tracy has a unique talent, along with the patience and persistence necessary, to cull out the salient points of any business and construct a cohesive and appealing story. She helped me prepare for an investment presentation which resulted in our start up, Shoelace Wireless, moving to the due diligence stage with the investors. I recommend anyone needing to succinctly craft an investment or elevator pitch to work with her. You’ll find it illuminating.
Jim Mains
Shoelace Wireless
I cannot stress just how helpful and constructive Tracy’s process is to clarify and hone our core value proposition and related messaging. The day after working with Tracy, we had 3 pitches. We received 1 commitment for investment and 2 diligence meetings using the pitch we crafted together. I’ve shared the problem, solution and customer scripting to our entire team to learn and memorize. Our work to crystallize one common message that we all use will truly strengthen the communication and culture of our company. The process Tracy took us through is absolutely integral for any company at our stage in the startup life cycle.
Garrett Ruhland
Modern AlkaMe
In less than 1 hour Tracy was able to gather enough information about a scientific process and the real-world application to craft a brilliant 30 second pitch! I was duly impressed at how sharp Tracy is with not only writing, but also delivering the pitch effectively. When the next unknowing person walked into the room, Tracy gave the pitch and then the listener briefly summarized 1) what the problem is 2) what the solution is and 3) why they should talk to us. Perfect! I’m grateful for the opportunity to have worked with Tracy and look forward to meeting with her again in the future.
Claudine Moore
TranscribeDX
Tracy’s ability to capture the essence of my business was fantastic! After spending countless hours developing my investor pitch deck, in only just a few hours of work, Tracy took my presentation to an entirely new level.
Samit V. Desai
SEVA
Tracy is the ultimate guru of the 30-second pitch. After listening to our business idea for 10 minutes, she expertly distilled and extracted the essentials of our concept into the major areas of concern to investors and business competitions – the problem, the solution, and the target market. Her efforts enable us to develop and add a crucial asset to our business plan.
Jonabel Ho
Kulea
Tracy has a particular talent for skimming out the less relevant, less powerful pieces in a founder’s (sometime muddled) head and zeroing in on the most precise target messages. After several hours of her rolling up her sleeves with me (something even the best advisors often don’t want to do), we left some “clutter” on the table and I walked out with a cleaner message…and therefore cleaner head to make decisions about my time with. She forced me to really walk through extended meanings of what I was saying, allowing me to see for myself where I was derailing from my core purpose. “Skimming” is tough for a founder, where everything is important, so it was a challenging process but she stuck with me and guided me and I can honestly say I will look back on this training from her for years to come. I’m very grateful to her.
Samantha Dickinson
WineKey
I had the pleasure of recently working with Tracy on our new product. She is a fantastic listener and had the insight to see and identify an issue with a clear and concise recommendation. What she did for us in 90 minutes usually takes others at least a week. Thank you for saving us time and frustration.
Ryo Masukawa
CordRite
When it comes to strategy, the first person I think of is Tracy.
Dr. Frumi Rachel Barr
The Frumi Group of Companies